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About

Zipeng Zhu in front of a giant DAZZLE sign

About Me

My name is Zipeng Zhu. I grew up in Shenzhen, China, and moved to New York in 2009 to study at the School of Visual Arts. After my BFA in Design in 2013, I joined Sagmeister & Walsh and became a senior designer there.

In 2016 I opened my own studio, Dazzle, in Brooklyn. We work on branding, motion, illustration, print, packaging and spaces, always with strong colour and big, chunky type. I also run Dazzle Supply, a small shop of our own products, and teach in the BFA Design program at SVA.

As a queer Chinese immigrant, I often use my work to speak up for my community.

Timeline

  • 2009: Moved to New York to study at the School of Visual Arts
  • 2013: Finished my BFA in Design at SVA, after an internship at Pentagram with Paula Scher
  • 2013: Joined Sagmeister & Walsh, later as senior designer
  • 2016: Opened Dazzle Studio in Brooklyn
  • Today: Running Dazzle and teaching at SVA

Awards

  • Art Directors Club Young Guns 13
  • Print magazine New Visual Artist
  • The One Show Young Ones

Selected clients

  • Apple
  • Adobe
  • Netflix
  • Coca-Cola
  • The New York Times

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